Sandra Laird - Dice

Disease Awareness Days


by Sandra | 08 Jan Read Time23.55 min

About the writer: Sandra Laird was a highly successful marketer working in various Brand Management roles at Abbott Laboratories before devoting herself to the field of brand analytics and in particular, impact resource measures of pharmaceutical brands. Sandra is a highly respected deep thinker with a keen eye for building brand value campaigns for our clients. Her title is Director of Medical Education and Market Access.


Disease Awareness Days are important opportunities to show your credentials in a particular sphere, especially when it comes to rare diseases, but it requires much more than a gesture of support. Here Sandra Laird and Matthew Dickinson discuss the importance of planning co-ordinated activity around Disease Awareness Days.