Strategy

Defining and refining a precise strategy for your brand based on an in-depth understanding of the market situation.

Strategy brings clarity and purpose in the mission to ensure your brand is front-of-mind with your target market.

What we do

How does Strategy impact your brand?

Data and insights fuel our strategy to set the agenda for your brand. Integrating our insights into your brand’s aims, a strategy brings clarity to the activities we need to undertake. 

To make an impact on your target HCPs, payors and patients, we will need to define the conversation around your brand, plan the tactics and channels to reach your audience, and establish a practical timeline to make it happen. Here, we look at:

  • Planning workshops 
  • Brand manifestos 
  • Scientific storyboards 
  • Positioning statements
  • Brief creation
  • Media and channel planning 
  • Medical education strategy
  • And more…

The Process

Establishing the pathway to a greater awareness of your brand.

Through careful planning and an intimate knowledge of the medical communications landscape, we determine how best to use every channel – online and in print – to create Pharmacohesion®.

Having absorbed all the information at our disposal, our acute understanding of the market and your brand will guide us towards the most suitable activities for a robust campaign strategy that achieves maximum visibility. 

Defining the conversation

It’s vital to have a strong starting point – a core concept or a new perspective to drive our messaging. We help you to define the space you can own, the medical need that needs to be met, and how your brand is the best-placed solution.

Identifying channels

Communications and interactions occur through a range of channels – online, in person and in print. We’ll look at how you can make best use of each through your website, webinars, apps, sales aids, conferences, brochures and much more.

Crafting the plan

Your strategy will play out over a period of months, and our team will draw up a comprehensive communications plan and activity schedule for all channels around relevant conferences and self-initiated events, and of course set KPIs to gauge progress.

How our clients have benefitted from the Strategy approach

Leber’s Hereditary Optic Neuropathy (LHON)

Raising awareness from a standing start: a case study of our work in rare diseases

One of the greatest challenges with any rare disease is diagnosis. Understandably, clinicians are often unaware of diseases that they may only encounter once or twice in their whole careers.

Our client faced this exact challenge with Leber’s Hereditary Optic Neuropathy (LHON). This extremely rare mitochondrial disorder is difficult to diagnose – typically found in males aged 15-35, its only symptom is painless central vision loss in one eye, which often results in blindness. With prevalence in Europe of only ~2.2/100,000, it’s incredibly unlikely that an ophthalmologist will even encounter one patient their whole professional life.

To help the client sell its treatment to clinicians, we created an effective disease awareness campaign that would eventually dovetail with a brand launch. This ensured that clinicians could identify both the symptoms and solution as soon as the treatment was approved.

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Insights Icon

Insights

We take the time to thoroughly explore your therapy and your market, researching your customers’ mindsets and issues to uncover insights that matter.

Strategy Icon

Strategy

Armed with our insights, we assess your brand’s positioning, forming a precise differentiation strategy based on an in-depth understanding of the market situation.

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Execution

Pharmacohesion® delivers impactful, strategically-aligned tactical initiatives across all channels, both online and in print, working to meaningfully capture and convey your brand concept.

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Measurement

Continued rigorous analysis throughout your campaign helps us to gauge reaction, refine our approaches and measure success, revealing Pharmacohesion®’s ROI.