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Execution

Strategically-aligned tactical initiatives across all channels, both digitally and in print, effectively capturing and conveying your key brand concept.

What is Execution?

Execution brings your strategy to life and primes your market in a way that is meaningful to all your customers.

What we do

How does Execution impact your brand?

A thoroughly-prepared strategy sets the playing field for us to execute it with impact – delivering attention and engagement for your brand and clearly showing the treatment pathway for the patient.

We’ll work to significantly increase your visibility, driving home your key differentiating message and educating HCPs, patients and their carers about the improved outcomes your therapy can create. We cover a lot of bases, including:

High profile, high impact creative
MOAs
Scientific and creative copywriting
Concept development (disease awareness, creative campaigns, events, etc.)
Full design studio
App programming and development
Website development
Email mailers
Medical education programmes
Patient support programmes
Video/animation/print production
Photography and retouching
Exhibition and event production
Internal launch programmes
Veeva and IQVIA certified (CLM, Approved Email, Engage, MI Touch, OCE)
And more…

The Process

Tactical initiatives to drive engagement and prime your market

Executing on a strategy is about taking considered, targeted action. Our team creates and manages the assets that will define your print and digital medical communications, ensuring all channels and materials are optimised and ready for market.

Pharmacohesion® brings your brand and your strategy to life, so you not only reach the right people but add to their knowledge and transform the way they see your therapy.

Creating your assets

As well as establishing the channels for communications, we use the data and skills at our disposal to produce impactful copy, designs and images for your website, mailers, brochures, sales aids, press releases, exhibitor stands and more, keeping your messaging consistent and correct.

Veeva approved communications

Engagement with your brand increases dramatically through well-produced Veeva-approved content. Dice are certified to produce materials that successfully use the platform, crafting communications to familiarise stakeholders with your brand’s key concepts in a way that is both clear and compliant.

Engagement

We’ll plan appearances at conferences and dedicated symposia within your practice field, scheduling follow-up initiatives to encourage engagement with experts and attendees, and keep your brand front of mind. Everything we do is aimed at increasing awareness of your therapy and the outcomes it engenders.

How our clients have benefitted from a thorough approach to Execution

Leber’s Hereditary Optic Neuropathy (LHON)

Raising awareness from a standing start: a case study of our work in rare diseases

One of the greatest challenges with any rare disease is diagnosis. Understandably, clinicians are often unaware of diseases that they may only encounter once or twice in their whole careers.

Our client faced this exact challenge with Leber’s Hereditary Optic Neuropathy (LHON). This extremely rare mitochondrial disorder is difficult to diagnose – typically found in males aged 15-35, its only symptom is painless central vision loss in one eye, which often results in blindness. With prevalence in Europe of only ~2.2/100,000, it’s incredibly unlikely that an ophthalmologist will even encounter one patient their whole professional life.

To help the client sell its treatment to clinicians, we created an effective disease awareness campaign that would eventually dovetail with a brand launch. This ensured that clinicians could identify both the symptoms and solution as soon as the treatment was approved.