Brands thrive with

PharmaCohesion

What is Pharmacohesion®?

Helping to refine your strategic thinking and shape the conversation with all stakeholders, in a cohesive, consistent way – online, in person and in print.

Brand communication is always in tune with therapeutic sentiment, helping to withstand competitive challenges.

PharmaCohesion

Pharmacohesion is…

A consistent, unified strategy to ensure your brand makes an impact.

In order to effectively position your brand as a critical concept, we need to reset the conversation around the condition it treats and engage with the entire community in your therapy area.

Our work through Pharmacohesion® aims to marshal all the data, opinions and channels at our disposal to help you to build, launch and continually develop your brand within competitive worldwide and regional markets.

Pharmacohesion® is a process involving four stages – each informing the next in a continuous cycle:

Insights

Strategy

Execution

Measurement

Insights

Insights Icon

We take the time to thoroughly explore your therapy and your market, researching your customers’ mindsets and issues to uncover insights that matter. Activities include:

  • Market & competitor research
  • Attending conferences
  • KOL sentiment
  • Sales representative visits/research
  • Scientific data analysis
  • Patient forum research
  • And more…
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Strategy

Strategy Icon

Armed with our insights, we assess your brand’s positioning, forming a precise differentiation strategy based on an in-depth understanding of the market situation. Activities include:

  • Planning workshops
  • Brand manifestos
  • Scientific storyboards
  • Positioning statement
  • Brief creation
  • Media and channel planning
  • Medical education strategy
  • And more….
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Execution

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Pharmacohesion® delivers impactful, strategically-aligned tactical initiatives across all channels, both online and in print, working to meaningfully capture and convey your brand concept. Activities include:

  • Campaign & concept development
  • Website and app development
  • Veeva Approved emails
  • Exhibition and event production
  • Education & patient support programmes
  • Video/animation/print production
  • Scientific and creative copywriting
  • Satellite symposia support
  • And more…
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Measurement

Measurement Icon

Continued rigorous analysis throughout your campaign helps us to gauge reaction, refine our approaches and measure success, revealing Pharmacohesion®’s ROI. Activities include:

  • Analytics reports
  • Digital platform analysis
  • Sales reports
  • Sales rep feedback
  • KOL feedback panel
  • Patient forum impact reports
  • Media results
  • and more…
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Helping clients make an impact through Pharmacohesion®

Leber’s Hereditary Optic Neuropathy (LHON)

Raising awareness from a standing start: a case study of our work in rare diseases

One of the greatest challenges with any rare disease is diagnosis. Understandably, clinicians are often unaware of diseases that they may only encounter once or twice in their whole careers.

Our client faced this exact challenge with Leber’s Hereditary Optic Neuropathy (LHON). This extremely rare mitochondrial disorder is difficult to diagnose – typically found in males aged 15-35, its only symptom is painless central vision loss in one eye, which often results in blindness. With prevalence in Europe of only ~2.2/100,000, it’s incredibly unlikely that an ophthalmologist will even encounter one patient their whole professional life.

To help the client sell its treatment to clinicians, we created an effective disease awareness campaign that would eventually dovetail with a brand launch. This ensured that clinicians could identify both the symptoms and solution as soon as the treatment was approved.

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